On June 21, 2019, NDFW announced its achievement of LegitScript certification. This is a very involved and lengthy process and we are proud of the accomplishment.
At New Directions for Women, our primary objective is to provide life-changing addiction treatment services to women. As a nonprofit organization, we have been helping women get sober for more than 40 years. We are motivated by a sincere desire to help women and their families break the chains of addiction and find a new way to live.
Unfortunately, there are some treatment centers out there that aren’t so dedicated to transforming lives but rather, in it for the money. They have shoddy, unethical practices; and they honestly couldn’t care less if they actually treat the people they claim to serve. For someone who is desperately battling a substance use disorder, choosing one of these inferior treatment options could have deadly consequences. It’s a tragic situation, especially in the eyes of professionals that have been providing quality care for decades.
Major Players Have Changed the Game When it Comes to Addiction Treatment Advertising Online
In 2018, the major search engines (like Google and Bing) and social media sites like Facebook began suspending addiction treatment ads. This was done in an effort to limit the public’s exposure to ineffective and subpar drug and alcohol rehabs.
LegitScript certification paved the way for legitimate treatment centers to once again gain access to advertising opportunities. In the current online ad space, only reputable and quality addiction rehabs are now able to advertise their services. And, they cannot do this without a LegitScript certification.
To put it simply, being LegitScript-certified means that an addiction treatment center can fully participate in online advertising because they have been completely vetted and approved.
In an effort to demonstrate our transparency and authenticity to potential clients, we decided it was absolutely necessary to partner with LegitScript to get certified. Going forward, we are wearing the LegitScript certification badge on our website with honor.
What is LegitScript?
Founded in 2007, LegitScript is focused on making the Internet a better place for future generations. They provide a variety of services, which are designed to make the internet a safer, more transparent, and more independent place to find credible information.
LegitScript believes individuals and businesses have a right to know who is behind a product, website, or service. This allows people to make empowered and informed decisions about where they spend their money. In short, the company (headquartered in Portland, OR) believes the Internet is a place where people should be able to find truth.
More About LegitScript
LegitScript now monitors more than 2.6 million websites and merchants – and the numbers are climbing. Anyone with a LegitScript certification has been fully vetted to ensure that it is legitimate, safe, and reputable.
The company’s vision is “for a safe, commercial online environment for all.” LegitScript strives to be the most trusted information source for businesses, governments, and the general public about which commercial entities are legitimate, legal, and trustworthy — and which are not.
In addition to the services the company provides for addiction treatment facilities, pharmacies, and merchant monitoring companies, LegitScript also provides a free public service to the general public. This allows individuals the ability to check healthcare products and websites.
Check out their free search.
Why is a LegitScript Certification So Important for New Directions for Women?
New Directions for Women is committed to providing a safe space for women to recover from drug or alcohol addiction, especially those with trauma histories. We offer a full continuum of care for women of all ages, pregnant women, and women with children. Our goal is to ensure that women receive the tools and skills they need to live a life of sustained recovery in a nurturing family-centered environment.
Most people who are looking for effective addiction treatment rely on Google, Bing, and Facebook to find a quality drug and alcohol rehab. Having a LegitScript certification allows us to advertise online. We want to be front and center in the online advertising space so women can find us and stop suffering from addiction in silence and shame.
In the wake of the opioid crisis, there has never been a greater need for quality substance use disorder treatment services. We offer gender-specific treatment. In other words, we serve all women and only women. We want women struggling with addiction to know they can trust us with their own individual care, as well as their dependent children.
LegitScript allows women to know they are dealing directly with a quality addiction treatment facility.
We Want to Remove Barriers to Treatment
There are often barriers for women who have a sincere desire to access substance use disorder treatment because of the stigma associated with addiction. Having the option to look for us in a private online search helps remove one of these barriers.
Women and family members throughout the United States rely on the ability to conduct anonymous online searches to find specialized care. However, many consumers don’t necessarily know how to identify quality treatment options or know what specific questions to ask. Too many unethical programs engaged in illicit activities such insurance fraud, “body-brokering” and simply providing less-than care began to pervade the treatment field.
According to Sue Bright, Executive Director at New Directions for Women, the passing of the Affordable Care Act and the implementation of parity created an opportunity for investors primarily seeking financial gain to enter the behavioral healthcare space, particularly addiction treatment.
This is why LegitScript certification is so important. It increases transparency and helps consumers choose a reputable center for their addiction treatment and health care.
“LegitScript certification is a positive step which will increase transparency and help consumers choose a reputable center for their health care.” Bright said. “As more needed regulations are incorporated within our industry, we are proud to stay ahead of the curve in all aspects of addiction treatment.”
Do You Need Substance Disorder Use Disorder Treatment?
If you are ready to start a new life in recovery and break the bondage of addiction, please make sure any treatment center you consider has the LegitScript certification seal on their website. Please pass the word. Information is power.
If you or a woman you know is in need of immediate substance use disorder treatment, we are here to help.